Client: Banking & Financial Services Customer (undisclosed, at their request)
Goal: Provide location intelligence tools to improve retail site analytics capabilities.

Services Provided: This customer licensed our Performance Atlas product which has been used daily by an expanding number of internal customer groups since 2009. Their individually tailored Performance Atlas includes resources to support:

Site selection and comparison for retail branches, commercial branches, ATMs, and other assets
Site scoring tools
Customer analysis and segmentation tools
Competitive analysis
Localized consumer potential and sales forecasting

Key Technologies: GIS Hosting, Performance Atlas, Microsoft SQL Server, SQL Server Analysis Services, SAS

Client: The Sports Authority
Goal: Analyze store performance and strengthen marketing efforts through improved customer profile and segmentation design.

Services Provided: The Sports Authority (TSA) sought to improve their analytical tools for comparing store performance and for analyzing point of sale data in connection with customer segments. The Gartrell Group teamed with the Business Intelligence firm Smartbase Solutions to provide TSA with a map-integrated marketing dashboard providing tools to:

Define and analyze customer segments on a market by market and store by store basis.
Perform trade area analysis and define custom trade areas.
Compare and match stores in-market and cross-market based on affinities in their customer demographics.
Analyze capture rates and other key performance measures based on point of sale data.
Assess and compare the strength of targeted marketing efforts.
Perform competitive analysis with non-TSA stores and assess the possibility of cannibalization among proximate stores following merger activity.

Key Technologies: GIS Hosting, ESRI ArcGIS Server, ArcSDE, Oracle and Hyperion Reporting and Analysis Tools.

Retail Site Analytics - Financial Services

Customer Segmentation - Sports Authority