Performance Atlas

Virtual USA Emergency Response Prototype

Virtual USA is the Department of Homeland Security’s (DHS) effort to coordinate development and integration of geospatial tools at all levels of government. DHS selected Multnomah County to prototype a “Common Operating Picture” emergency response platform for Oregon and the Pacific Northwest.
The Gartrell Group has partnered with the County in the design and development of the “Bridge” platform, which integrates a real-time view of incidents and resources with an extensive suite of specialized tools and data to equip users to better plan, coordinate, and execute their response to everyday incidents and major crises alike.  Version 1 of Bridge has recently migrated to production status at the County and is now being rolled out to stakeholders across the region.

Key features of the Bridge platform include:

  • Mobile capabilities which allow first responders and field personnel to increase the situational awareness of other Bridge users by submitting updates directly from the field.
  • Capabilities to dynamically integrate diverse forms of data, including a variety of data services and AVL and vehicle routing data.
  • Role-based access to data and system capabilities.
  • Collaboration tools which allow users in different locations to mutually develop and share a response plan or map, drawing and adding data and features and witnessing one another’s gestures and updates in real-time

We will start work with the County shortly on Version 2.

Customer Segmentation - Sports Authority

Client:  The Sports Authority
Goal: Analyze store performance and strengthen marketing efforts through improved customer profile and segmentation design.

Services Provided:  The Sports Authority (TSA) sought to improve their analytical tools for comparing store performance and for analyzing point of sale data in connection with customer segments. The Gartrell Group teamed with the Business Intelligence firm Smartbase Solutions to provide TSA with a map-integrated marketing dashboard providing tools to:

  • Define and analyze  customer segments on a market by market and store by store basis.
  • Perform trade area analysis and define custom trade areas.
  • Compare and match stores in-market and cross-market based on affinities in their customer demographics.
  • Analyze capture rates and other key performance measures based on point of sale data.
  • Assess and compare the strength of targeted marketing efforts.
  • Perform competitive analysis with non-TSA stores and assess the possibility of cannibalization among proximate stores following merger activity.

 

Key Technologies:  GIS Hosting, ESRI ArcGIS Server, ArcSDE, Oracle and Hyperion Reporting and Analysis Tools.